Modern Vintage Sighting: Gucci's Interpretation of Art Deco Architecture

Frida Giannini just happened to put out a Jazz Age inspired S/S 2012 collection on the 90th anniversary of Gucci's founding in 1921. She claims she was inspired not by the milestone, but by New York skyscrapers, (which just happened to be designed in the 1920s...). And what about all the other Jazz Age collections that beat her to the punch this season? Couldn't we say she was just following this season's dominant trend? Perhaps.

But frankly, this collection is so modern and different from all the others inspired by the same decade that I have to say I believe her! The references to art deco architecture are unmistakable and the 1920s silhouettes don't even appear until the last ten or so looks. It never feels costumey, and I'd be hard pressed to say it was a Gucci history lesson in honor of the anniversary. It's very forward-looking and a testament to how a fashion house can thrive for almost a century.

Chrysler Building exterior

Empire State Building exterior

Chrysler Building interior staircase

New York City sidewalk

American Radiator Building

Wall Street building entrance

Empire State Building light fixture

Fuller Construction Building

Chrysler Building entrance

New York City building

Fifth Avenue building